AI That Works4Me

AI That Works4Me explores how artificial intelligence is changing IT Service Management, Enterprise Service Delivery, and Digital Operations.

Each week, we break down real use cases, smart automation strategies, and the tools that work — not just buzzwords.

Your next customer might be an AI agent

July 18, 2025 • Works4Me BV • Season 2025 • Episode 15

Your next customer might be an AI agent - and it doesn’t care about your brand story, influencer campaigns, or emotional hooks.
🧠 Logic > Loyalty: AI agents prioritize structured data, availability, and value - not lifestyle branding.
📊 If your product info isn’t machine-readable, it might as well not exist.
🔁 M2M commerce is coming fast - will your systems know how to negotiate with autonomous agents?
🧩 Marketing must go cross-functional: It’s not just a creative game anymore - product, data, and dev must align.
🧬 Trust needs to be redefined: How do you encode “reputation” into a signal machines understand?
⏳ Human vs. Agent detection will be essential - Can your systems tell the difference?